For PPC teams in agencies and in-house

Find the waste in every Google Ads account. Approve the fix in one click.

Perfix does the checking, sorting and reporting across all your accounts. Your team reviews and approves. Nothing changes without you.

No card requiredUnlimited seats on the trialSet up in 5 minutes
Official Google Ads APISecure Google sign-in. No passwords stored.
Nothing changes without approvalEvery action is reviewed and logged.
Built by a PPC managerMade for the work you do every week.
£1,624Average overlap savings found per account
< 5 minFrom sign-up to first findings
7 toolsSearch terms, overlap, audits, creative, ad copy, monitoring and AI

Your first 10 minutes

Connect an account, see what needs fixing, approve what you agree with.

AdsGoogle AdsConnected
SCSearch ConsoleConnected
Accounts found12
1Connect

Sign in with Google

One click. Search Console or an SEO export is optional.

Overlap spend£1,835
Terms to review212
Audit score72
Tasks14
Example data
2See

Get your first findings

Waste, missed keywords and risks, sorted by what they cost.

free office spaceNegative
office space near meNegative
private office sohoKeyword
Logged · 09:14Apply 28 changes
3Approve

Approve what you agree with

Untick anything you don't. Every change is logged.

Seven tools. One login.

Each one replaces a job your team does by hand today.

Find the waste

Stop paying for clicks that were never going to convert.

Search terms · 7 days412
office manager jobsAdd negative
free office spaceAdd negative
private office sohoAdd keyword
northfield workspaceProtected
SQR ToolStart here

A week of search terms, sorted in minutes

Junk goes to negatives, converting searches become keywords, brand terms are protected.

northfield workspaceOrganic #1
PPC cost£577/mo
You'd save£491/mo
Pause test · day 14Organic holding
Search OverlapStart here

Stop paying for clicks you already win for free

See every paid keyword you rank for organically, what it costs, and test a pause safely.

Uses Search Console or an SEO export.

Settings
Keywords
Locations
Exclude 9 towns with 0 conv.Overdue
Account AuditsStart here

Score every account and know what to fix first

Settings, locations, Quality Score and coverage, turned into prioritised tasks.

Grow what works

Back the ads that win and replace the ones that don't.

Creative Maxincl. PMax
Summer_hero_02Needs refreshing
AaBook a Viewing TodayWinner
Iteration brief ready for design✦ AI
Creative MaxStart here

See which ads are winning and which are tiring out

Every headline, image and video with spend and conversions, plus a brief for the replacement.

Ad Creator · Offices_Generic15 headlines
Book a Viewing TodayPast winner20/30
Offices From £450 a DeskLanding page24/30
Cheap Offices in LondonBanned word
Ad CreatorStart here

Headlines written from real account data

Built on keywords, landing pages and past winners. Inside the limits, on brand, sent for sign-off.

Run every account

Know what needs you today, and answer clients faster.

Tracking dropDisapproved ad18% over pace
Mission ControlStart here

Every account you run, on one screen

Tracking drops, disapprovals and pacing problems flagged the morning they happen.

Which campaigns wasted the most last month?
✦ Live answerExport .xlsx
Display – Remarketing£1,180 · 0 conv.
Search – Generic broad£860
AI AssistantStart here

Ask your account a question. Get a spreadsheet back.

Real campaign names and numbers from live data, ready to send to your client.

Interface examples use example data.

Try it on one client account this week

Take what it finds into Monday's report.

Jake, founder of Perfix, speaking about PPC at Hero Conf UK
Speaking at Hero Conf UK
Why I built Perfix

I got tired of being the checker

I've spent over six years in paid media, running Google Ads for some of the UK's biggest brands across property, automotive, fashion and flexible workspace.

On every team I've worked in, the same thing happened. Good PPC people spent most of their week checking: search term reports, budget pacing, keyword overlap, broken tracking. The strategy, the work clients actually pay for, got squeezed into whatever time was left.

And the checks still missed things. A search term like “free jobs” quietly eating budget. A brand campaign paying for clicks the organic listing would have won anyway. Small leaks, in every account, every month.

So I built the tool I wanted on those Mondays. Perfix does the checking, sorting and reporting. Your team reviews, approves and makes the calls. AI that works for you, not instead of you.

Jake, founder of Perfix6+ years in paid media · Hero Conf UK speaker

What's it worth to your team?

Four inputs, your own numbers. The maths is shown underneath, so you can check it.

Count every client or brand account you actively run.

That's 60 hours a week across your team, about 1.6 full-time people.

Time spent in the account and its reports: search terms, bids, budgets, audits, checks and client reporting. Not meetings or strategy.

Salary plus overheads per hour. Agencies can use their billable rate instead.

60% is our working assumption: the checking, sorting and report building. Your team still reviews and approves every change.

Time back each month
156hours
About 1 full-time PPC manager
Value of that time, per month£6,240
Value per year£74,880
Suggested planGrowth · £199/mo
Net saving per month£6,041
Return on the plan31×
Pays for itself inUnder 1 working day

20 accounts × 3 hrs × 60% × 4.33 weeks = 156 hrs a month, × £40 = £6,240

Test it on one account free

An estimate based on your inputs, not a guarantee. Monthly plan prices shown; annual billing is 25% less.

Is Perfix right for you?

Built for

  • Agencies managing 5 or more Google Ads accounts
  • In-house PPC teams who want the checking done for them
  • PPC-only teams: six of the seven tools need nothing else
  • Teams running PPC and SEO who want to stop paying twice
  • Heads of Performance who need every account in one view

Not for

  • Businesses not running Google Ads
  • Teams that want changes applied with no human review
  • Freelancers running one or two accounts

Start free. Pick a plan when it's paid for itself.

Plans differ by number of accounts and which tools are included.

No card needed

Free trial

£0
for 7 days
  • Every tool unlocked
  • Unlimited seats
  • No card, no automatic charge
Start free trial

Starter

£74
per month, billed annually
£7.40 per account
  • 10 accounts
  • SQR Tool
  • Search Overlap
  • Account Audits
  • AI Assistant
  • Full audit trail
Start free trial
Most popular

Growth

£149
per month, billed annually
£5.96 per account
  • 25 accounts
  • Everything in Starter
  • Creative Max
  • Ad Creator
  • Deeper insight history
  • Priority support
Start free trial

Agency

£224
per month, billed annually
£2.99 per account
  • 75 accounts
  • Everything in Growth
  • White-label reports
  • Team usage
  • Dedicated onboarding
Start free trial

After 7 days, choose a plan to keep going. There's no card on file, so nothing is charged automatically. Managing more than 75 accounts? Talk to us.

Safe to connect

The answers your IT team will ask for.

Google sign-in onlyOfficial OAuth 2.0. No passwords. Revoke any time.
EncryptedTLS 1.3 in transit, encrypted at rest. Never used to train AI.
Human-approvedNothing is applied to Google Ads without approval.
Stripe billingPCI-DSS Level 1. Perfix never stores card details.

Questions

What happens after the 7-day trial?
Pick a plan to keep going. You never add a card for the trial, so nothing is charged automatically and your account simply pauses if you don't choose a plan.
How many people can use it?
The trial has unlimited seats, so bring the whole team. Team usage is included on the Agency plan.
Does Perfix change my Google Ads account automatically?
No. Every negative keyword, new keyword, pause test or ad goes through your review first, and every action is logged.
We only run PPC. Is it still useful?
Yes. The SQR Tool, Account Audits, Creative Max, Ad Creator, Mission Control and the AI Assistant work from Google Ads data alone. Search Overlap needs Search Console or an SEO export.
How does it connect to Google Ads?
Through Google's official OAuth 2.0 sign-in, the same method used by Looker Studio. We never see your password and you can revoke access from your Google account at any time.
How do I add SEO data?
Connect Search Console, or upload a CSV export from Ahrefs, Semrush, Moz or Majestic. It takes about 30 seconds.
Can I white-label reports for clients?
Yes, on the Agency plan. Reports and exports go out under your agency's brand.
Is my data used to train AI models?
No. Your data is encrypted, never sold or shared, and never used to train AI models. A Data Processing Agreement is available on request.

Run it on one account before Monday's report

Seven days, every tool, unlimited seats. No card required.

Start 7-day free trial

Prefer a walkthrough?

15 minutes on your own account. We'll email you a time.